Personality-packed branding and websites that do the selling for you.
branding and websites that do the selling for you.
*Personality-packed design for women building service-based businesses.
EXPLORE MY PACKAGES
VIEW MY WORK
branding and websites that do the selling for you.
VIEW MY WORK
EXPLORE MY PACKAGES
YOUR BRAND SHOULD BE DOING MORE FOR YOU.
If your branding and website aren’t clear, you end up constantly explaining what you do, justifying your prices and chasing the right clients. Your brand should be doing that work for you.
My focus is to capture what makes you and your work different, turn it into a design that sells your service confidently, and build a brand that supports the life you’re working towards.
I help women take what makes their service unique and turn it into a personality-packed, strategic brand that actually works for them.
If you're constantly explaining your value, your brand isn't working yet.
CUSTOM BRAND WORLD
For service-based businesses ready to get taken seriously.
two WEEK TRANSFORMATION
BRAND
FOUNDATIONS
*BRAND FOUNDATIONS
WHAT YOU GET:
• Strategy session
• Mission, values, audience + tone of voice
• Creative direction
• Mini or full branding system
• Brand guidelines + final files
VIEW PACKAGE DETAILS
CUSTOM BRAND WORLD
A focused brand and website without the long timeline.
BRAND
FOUNDATIONS
*THE TWO WEEK TRANSFORMATION
WHAT YOU GET:
• Brand strategy + direction
• Mini brand identity
• Semi-custom Showit website
• Up to 5 pages
• Copy prompts + structure
• Mobile optimisation + basic setup
two WEEK TRANSFORMATION
VIEW PACKAGE DETAILS
A fully custom brand and website built from scratch.
BRAND
FOUNDATIONS
*CUSTOM BRAND WORLD
WHAT YOU GET:
• Full brand strategy + positioning
• Complete custom brand identity
• Custom Showit website
• Illustrations, patterns + brand assets
• Extra visuals for launch and marketing
two WEEK TRANSFORMATION
CUSTOM BRAND WORLD
VIEW PACKAGE DETAILS
PACKAGES
Every package is strategy-led and designed to turn your brand into something that actually sells your service for you.
a bit about me
*LYDIA_CREDENTINO
I spent most of my early twenties anxious, second-guessing myself and feeling like I was meant to fit into a 9–5 that never really felt right.
I didn’t wait until I felt ready. I taught myself how to build a service-based design business from scratch and created a brand that does the selling for me. That’s what allowed me to move across the world and support myself from my laptop by the beach.
Now, I help women with service-based businesses do the same.
I design personality-packed branding and websites that turn what makes you and your work different into a clear, strategic brand experience that works for you and supports the life you’re building.
EXPLORE MY PACKAGES
REAL TALK
THE APPROACH:
{Brand and Website for a psychotherapist}
A clear, personality-led brand system paired with a conversion-focused website designed to communicate trust, clarity, and value.
PROJECT DETAILS:
Service: The Custom Brand World
Focus: Strategy-led design built for trust and lead generation
ILLUSTRATIONS:
Create a warm, professional brand and website that reflects Alyssa’s expertise and attracts private-pay clients. So her services are clear, credible, and no longer need explaining.
THE RESULT:
A confident online presence that explains the work clearly, captures enquiries directly, and allows the brand and website to do the selling.
SUNDAE K
CLOSET T
BORCELLE
THE BRIEF:
LOGO:
WEBSITE:
COLOUR PALETTE:
REAL TALK
VIEW FULL PROJECT
CLOSET THERAPY
THE APPROACH:
{Brand and Website for a declutter coach}
A full brand ecosystem, not just a logo.
Clear positioning, strategic messaging, and a Showit website designed to guide visitors into action.
PROJECT DETAILS:
Service: The Custom Brand World
Focus: Strategy-led branding, lead generation & growth
ILLUSTRATIONS:
Create a brand and website that reflects Shaniece’s expertise, personality, and method and turns her website into a lead-capturing sales tool.
THE RESULT:
A confident brand and conversion-focused website that now does the selling, lead capture, and community building for her.
THE BRIEF:
LOGO:
WEBSITE:
COLOUR PALETTE:
SUNDAE K
CLOSET T
BORCELLE
REAL TALK
VIEW FULL PROJECT
SUNDAE KIND OF LOVE
THE APPROACH:
{Brand and Website for a travelling romance bookshop}
I designed a full brand world with a website designed to support how the business actually runs, with the shop and blog fully integrated so customers can discover, browse and buy in one clear flow.
PROJECT DETAILS:
Service: The Custom Brand World
Focus: Personality-led design with strategic structure
ILLUSTRATIONS:
A brand-new business with a strong idea needing a visual system and digital home to bring it to life.
THE RESULT:
Every touchpoint works together, helping the business feel established from day one and making it easy for customers to connect with the story and purchase.
THE BRIEF:
LOGOS:
WEBSITE:
COLOUR PALETTE:
SUNDAE K
CLOSET T
BORCELLE
REAL TALK
VIEW FULL PROJECT
BORCELLE
THE APPROACH:
{Brand and Website for a Florist}
A cohesive brand world built around custom floral illustration, strong colour and clear structure, then translated into a Showit website designed to guide users into action.
PROJECT DETAILS:
Service: The Custom Brand World
Focus: Personality-led design with strategic structure
ILLUSTRATIONS:
Create a premium, personality-led brand and website that felt distinctive, memorable and easy to navigate.
THE RESULT:
A confident, recognisable brand with a website that feels expressive while remaining clear and conversion-focused.
THE BRIEF:
LOGOS:
WEBSITE:
COLOUR PALETTE:
SUNDAE K
CLOSET T
BORCELLE
REAL TALK
VIEW FULL PROJECT
A selection of my brand and website projects built to do the selling.
My Work
CLOSET THERAPY
REAL TALK
SUNDAE KIND OF LOVE
BORCELLE FLORIST
Package: custom brand world
"Lydia went above and beyond my wildest dreams...every single detail was crafted to perfection to carry my brand message thoughtfully and elegantly."
savannah, sundae kind of love
Package: FULL brandING
"What Lydia delivered truly felt like us and our brand levelled up. I have and will continue to recommend her to anyone who is looking"
saRA, sERENDIPITY BRIDAL
Package: MINI brandING
"She truly captured my vision and brought it to life in a way that perfectly conveys the message and values of my brand."
KEIRA, RIPPLE CREATIVE MARKETING
Package: FULL BRANDING
"If you're looking for a brand designer who can truly capture the heart of your business while delivering beautiful, professional results, I wholeheartedly recommend Lydia!"
sHEENIE, HAPPINESS PSYCHIATRIST
Package: FULL brandING
"Overall I’d recommend Lydia, her versatility, service, TALENT a 10/10."
YVONNE, MENTAL HEALTH UNCUT
I built a design business from scratch by learning how to package my skills in a way that attracts clients and sells for me. It’s what gave me the flexibility to move across the world and work from my laptop by the beach. Now I share my tools and process so you can do the same.
Alongside client work, I also create education and resources for designers who want to build a business that actually supports them.
I also help designers build businesses that support their life.
FOLLOW ALONG ON INSTAGRAM
Explore designer resources
Mastering Mascot Design
Mastering Mascot Design teaches you how to create mascots and brand characters in Adobe Illustrator using a simple, repeatable system.
Inside the course, I teach my exact process for creating mascots in Adobe Illustrator without spending hours drawing from scratch. You’ll also get the full Mascot Master Pack so you can start creating straight away.
Turn illustrations into high-value brand assets
View the course
OR Grab the free mini mascot pack
Your brand shouldn’t rely on you constantly explaining yourself.
It should be doing that work in the background.
If you want clarity, confidence and a setup that actually supports your business, this is where it starts.
If your brand isn’t doing the selling, this is your sign.
explore my packages
This is the starter version of my mascot system.
You’ll get a ready-made Illustrator file with arms, legs, faces and a base shape so you can instantly turn your illustrations into characters without drawing everything from scratch.
It’s the easiest way to test mascots in your work and see how much personality they add.
*free MINI MASCOT MAKER FOR Designers_
